Top 10 Swedish Candies: A Tasty Ranking and Review

In Swedish culture, candy is more than just a treat; it’s an integral part of a cherished weekly tradition that fosters connection and enjoyment among friends and loved ones. Candy is so deeply embedded in Swedish life that the average Swede consumes over 35 pounds of sweets per year, according to Busniess Sweden. This love for candy goes beyond satisfying a sweet tooth; it’s about indulging in a cultural ritual that’s been passed down through generations.

In Sweden, Friday afternoons and evenings mark the beginning of Fredagsmys, or "cozy Fridays." This beloved ritual is all about winding down after a long week, enjoying a meal with friends or relaxing solo, and then indulging in lösviktsgodis—Sweden's famous pick 'n' mix candy. It’s a time to relax, unwind, and savor a variety of sweets. The tradition continues into Saturday with lördagsgodis, or "Saturday sweets," where both adults and children alike treat themselves to their favorite candies, continuing the weekend’s celebration of leisure and enjoyment.

This structured approach to candy consumption, while seemingly indulgent, actually stems from a public health initiative from the 1950s. The Swedish government encouraged limiting candy to weekends as a way to reduce tooth decay, particularly among children—a strategy that has since become a deeply ingrained cultural norm.

Recently, Swedish candy has gained popularity far beyond its borders, particularly in the United States, thanks to platforms like TikTok. These social media channels have introduced the Swedish candy ritual to a new, eager audience, fascinated by the unique flavors and traditions that define Swedish confectionery.

To explore the true essence of Swedish candy, I decided to sample some of the country’s most popular sweets, both pre-packaged and from the pick 'n' mix section. Without the excuse of children to guide my choices, I dove into this vibrant world solo, selecting a variety of sweet, sour, and, of course, licorice treats. Here are my thoughts on the flavors, textures, and overall experience of these iconic Swedish candies. Whether you’re familiar with these sweets or discovering them for the first time, this guide offers a delicious glimpse into a tradition that continues to bring joy to millions of Swedes each week.

1. Bubs Raspberry/Licorice Skull

Bubs Raspberry/Licorice Skull earns its top spot due to the perfect harmony of flavors and textures it offers. The combination of sweet raspberry and salty licorice is a bold choice that represents the best of Swedish candy traditions, where contrasts are celebrated. The chewy texture allows the flavors to linger, providing a prolonged taste experience that keeps you coming back for more.

What sets this candy apart is its ability to appeal to both traditional licorice lovers and those who prefer something a bit sweeter, making it a versatile favorite across different taste preferences. Additionally, its vegan and gelatin-free formulation broadens its appeal, ensuring that it can be enjoyed by a wider audience without compromising on taste or quality. The skull shape adds a fun, rebellious touch that resonates with both children and adults, making it a true icon in Swedish candy culture.

2. Ahlgrens Bilar

Ahlgrens Bilar secures second place due to its enduring popularity and iconic status in Sweden. As the country’s “most purchased car,” these small, marshmallow-like candies have been a staple in Swedish households for decades. Their subtle, fruity flavors and soft, chewy texture make them incredibly easy to eat, while their playful car shape adds a nostalgic charm that appeals to both the young and the young at heart.

The simplicity of Ahlgrens Bilar is its greatest strength—there’s nothing overly complicated about the flavors, which is precisely why they are so universally loved. They are the go-to candy for many Swedes, whether during a movie night or as a casual treat, making them an integral part of Swedish culture and deserving of their high ranking.

3. Foamy Banana Bubs

Foamy Banana Bubs claims third place thanks to its unique texture and nostalgic flavor. The artificial banana taste is a classic that many associate with childhood, and Bubs has captured this perfectly in a light, foamy candy that is both fun to eat and satisfyingly sweet. The marshmallow-like texture makes it a softer option compared to other gummies, appealing to those who prefer a candy that melts in the mouth rather than one that requires a lot of chewing.

The bright yellow color and banana shape add to its playful appeal, making it a popular choice in pick ‘n’ mix selections. Its ranking reflects its strong nostalgic value and its ability to provide a comforting, familiar taste that delights both children and adults alike.

4. Bubs Goody Sour Ovals Strawberry & Vanilla

Bubs Goody Sour Ovals Strawberry & Vanilla ranks fourth due to its sophisticated and complex flavor combination. The interplay between tangy strawberry and smooth vanilla is both unexpected and delightful, offering a depth of flavor that is rare in candy. The sour sugar coating adds an exciting layer of tartness that immediately grabs your attention, while the vanilla balances it out, making the candy more complex and satisfying.

The chewy texture complements the flavors, ensuring that each bite is a full sensory experience. This candy is particularly appealing to those who enjoy a mix of sour and sweet, and its high ranking reflects its ability to cater to more refined tastes while still being accessible and fun.

5. Ferrari Cars

Ferrari Cars are a classic choice for gummy candy lovers, but they come with a bit of a challenge. Out of all the gummy-like candies on this list, Ferrari Cars are by far the toughest in texture, giving your teeth and jaws quite a workout. These candies, shaped like the iconic sports car, are known for their firm, chewy consistency, which can be both a pleasure and a bit of a test for your dental endurance.

Ferrari Cars typically come in two flavors: raspberry and cola. The raspberry flavor, with its rich, fruity profile, is reminiscent of a Red Vine, offering a satisfying taste that’s sure to please fans of chewy, fruit-flavored treats. However, the thickness and density of these gummies mean that consuming just one can be quite an effort. The chewy texture, while enjoyable, often results in bits sticking to your teeth, which can detract from the overall experience.

While Ferrari Cars have a nostalgic appeal and a fun, playful shape, their tough texture might be a bit too intense for some. If the candies were a bit thinner or easier to chew, they would likely rank higher on the list. As it stands, Ferrari Cars are a great choice for those who enjoy a more challenging gummy, but they might not be for everyone, especially if you’re concerned about giving your teeth too much of a workout.

6. Sour Fizzypop

Sour Fizzypop lands in sixth place for offering a vibrant and exhilarating candy experience that’s sure to delight fans of sour treats. These candies, shaped like tiny soda bottles, are as eye-catching as they are flavorful, with their playful turquoise and light pink colors hinting at the fizzy fun inside. The sour coating on the outside delivers an immediate and intense tang that mimics the sensation of drinking a carbonated soda, providing a refreshing jolt to your taste buds.

As you bite into Sour Fizzypop, the chewy interior balances the initial tartness with a subtle sweetness, creating a well-rounded flavor profile that’s both exciting and satisfying. This unique combination of a soft, bubbling texture with a sharp, sour taste makes it a standout choice for those who love a bit of thrill in their candy.

While the strong, sour profile may not be for everyone, it remains a popular pick in candy selections for those who crave that extra zing. Its distinctive shape and vibrant colors only add to its charm, making Sour Fizzypop a must-try for anyone looking to add a little spark to their candy experience.

7. S-Patches Sour Cola (S-Märke Cola)

S-Patches Sour Cola, also known in Sweden as S-Märke Cola, is a classic candy that has stood the test of time. This popular gummy candy is coated in a layer of sour sugar, delivering an initial burst of tangy flavor that quickly mellows into the familiar sweetness of cola. The combination of sour and sweet makes it a refreshing and exciting treat, perfect for those who enjoy a bit of a kick in their candy.

With a chewy texture that is satisfying to bite into, S-Patches Sour Cola offers a lasting flavor experience. This candy has been a favorite in Sweden since 1956, part of the iconic S-Märke lineup that has brought various flavors to candy lovers over the decades. Whether enjoyed as part of a pick ‘n’ mix selection or straight from the bag, S-Patches Sour Cola continues to delight with its perfectly balanced taste and nostalgic appeal.

8. Kryptonites

9. Swedish Fish (Pastillfiskar)

Swedish Fish (Pastillfiskar) might surprise you if you're only familiar with the red version popular in the U.S. The original Swedish version offers a much broader and more interesting flavor profile. Instead of being limited to a single, often vague, berry flavor, these Swedish delights come in a variety of tastes, from tangy orange and zesty lemon to sweet pineapple and, of course, the more challenging salted licorice, known as Lakridsfiskar.

While the salted licorice variety might be an acquired taste, it's a beloved option among Swedes who have a long-standing love affair with all things licorice. The other flavors, like pineapple and lemon, are bright and distinct, giving each fish a unique identity that stands out far more than the American counterpart. The pineapple fish, for example, bursts with tropical sweetness, while the lemon offers a refreshing citrus zing.

What sets these apart even further is their texture. Unlike typical gummy candies, Swedish Fish are considered wine gums, meaning they lack gelatin and have a firmer, more substantial chew. This texture makes them satisfyingly long-lasting, though it also means they might leave a little residue behind, requiring a good tooth brushing afterward.

While the flavor variety is commendable, and some, like pineapple, truly shine, Swedish Fish (Pastillfiskar) may not leave as strong an impression as some of the more intense or complex candies on this list. Still, they offer a taste of Swedish tradition and are a fun, nostalgic treat that stands out from the more one-note candies you might be used to.

10. Mega Melons

Mega Melons rounds out the list at tenth place. While they offer a juicy, refreshing watermelon flavor that is both enjoyable and visually appealing, they lack the complexity and intensity of the other candies ranked higher. The chewy texture is satisfying, and the watermelon slice shape makes them fun to eat, but they don’t offer the same depth of flavor or nostalgic value as the top contenders.

Mega Melons are a delightful treat, particularly for those who love fruity gummies, but their straightforward flavor profile places them at the end of this competitive list.